Hola! I'm Alex.

Technical Direction.
Creative Leadership.

I speak English natively.

Hablo Español con fluidez.

Parlo catala també.

Hola! I'm Alex.

I'm a digital technical professional originally from Sydney, Australia. I live in Barcelona, Catalunya with my wife and kids.

As a seasoned technical leader, I have a proven track record of spearheading successful digital transformations and ensuring exceptional project outcomes. My capabilities encompass strategic planning and hands-on technical guidance. I thrive in cultivating team growth, fostering collaboration, and delivering top-notch digital products.

Key Skills

Technical Direction / Leadership

  • Creative conceptualisation

  • Technical scoping & Requirements

  • Integrated strategy & planning

  • Management of upstream KPIs

  • Inter-departmental communications

  • Business development

  • Team motivation & mentorship

  • Idea generation & development

  • Client services & pitching

  • Digital campaign activation

  • Agile methodologies

  • Hiring & interviewing candidates

  • Team motivation & mentorship

  • Documentation & process design

Programming + Technical

  • PHP / MySQL & WordPress Expert

  • Python / Django

  • NodeJS (Server-side Javascript)

  • Proficiency: C, Go, Javascript, Bash, Java 

  • Sitecore CMS 6.2 - Dev Certificate

  • MySQL / Postgres / Oracle

  • Redis / mongoDB / RabbitMQ 

  • Jira Admin & Deployment

  • Linux Systems Administration

  • Kubernetes / AWS Cloud Compute

  • Version Control Systems (Git, Hg)

  • Load Testing (ab / siege / locust)

  • Web: UI + UX Design & Dev

  • User testing & Accessibility

Global Experience

I have worked extensively in London, Barcelona & Sydney with customers, teams and clients spread across UK, USA, Europe, Asia and Australia.

Clients

In my extensive career, I've collaborated with a wide spectrum of high-caliber clients, from sectors like corporate banking to defense. My DevOps expertise has been pivotal in crafting tailored technical solutions, from system architecture to deployments. Notably, I've worked with brands such as UKTI, Peugeot, and Respectpoint, as well as Dr. Martens, Symantec, and the iconic band A-ha. These diverse collaborations have honed my ability to deliver both creative and technical excellence tailored to each brand's unique needs.

Some of the brands & companies I've worked with include...

Alex is one of the hardest working most dedicated tech leads I have met. He is always willing to go the extra mile and great at coming up with creative solutions to tricky problems.
Seb Bench
Global Digital Director - Exposure
The thing I like most about Alex is he is a yes man, yes I can build that riculously ambitious site, yes I can deploy that mobile app, yes I can definately sort out that Facebook app... If he can't sort it out straight away he will go away and find out how to do it. A truly gifted programmer, organiser, manager.
Simon Brown
Digital Creative Director - Leagas Delaney
Alex has a broad and comprehensive knowledge of technical and creative tools, techniques and the production process. He combines these skills with others you don't always find in experienced engineers - business savvy, the ability to handle pressure and a reliability in delivering. It's rare to find such a combination in one person. 
Richard Holden
Technical Project Manager - Exposure
Alex is an exceptional talent for web strategy, design and implementation. He approaches his work with commercial objectives foremost in mind and always provides a cutting-edge result.
Katrina McKinnon
Technical Project Manager - Motive
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